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Analyst, Marketing Services

Job Description

ABOUT US

As the leader of rehabilitative care, Encompass Health offers both facility-based and home-based patient care through its national network of rehabilitation hospitals, home health agencies, and hospice agencies that spans 42 states and Puerto Rico. Setting the standard for providing excellent care, Encompass Health has earned its place among Modern Healthcare’s “Best Places to Work in Healthcare” and the Fortune “World’s Most Admired Companies” for 2021.

POSITION PURPOSE

As part of the Customer Intelligence/Analytics team, the Marketing Analyst analyzes and interprets data to inform go-forward business and marketing strategy. This position monitors and evaluates performance of marketing initiatives that are piloted in-market. This position analyzes marketing performance aligned with business strategy by developing and refining techniques used to measure engagement, conversion and trends for marketing. Additionally, the Marketing Analyst evaluates the multichannel impact of marketing activities on engagement, sales and ROI.

RESPONSIBILITIES AND TASKS

  • Applies critical thinking and creativity when evaluating data to build strategic insight-led initiatives.
  • Monitors and evaluates performance of marketing initiatives that are piloted in-market.
  • Works across internal teams to pull in relevant insourced reporting.
  • Maintains a comprehensive measurement system and exhibits flexibility to adapt and refine the system over time.
  • Creatively problem solves when resolving insights gaps. Is able to articulate and solve problems or answer questions with data.
  • Builds relationships with business partners to achieve a greater understanding of different business functions’ goals and how they inform marketing strategy.
  • Analyzes marketing performance aligned to business strategy by developing and refining techniques used to measure engagement, conversion and trends for marketing.
  • Evaluates the multichannel impact of marketing activities on engagement, sales and ROI.
  • Develops ad hoc analysis on request.

 


 

QUALIFICATIONS

Minimum Qualifications:

  • Bachelor’s degree in related field required.
  • 3-5 years of experience serving as a business, marketing or reporting analyst
  • Healthcare experience preferred
  • Advanced Excel skills (pivots, tables and functions)
  • Experience in data aggregations and visualization tools (Tableau, Qlikview, Qliksense)
  • Possesses knowledge and experience with infrastructure and tools required for data collection, management and transformation

BENEFITS

Enjoy competitive compensation and benefits that start day one of employment, including:

  • Affordable medical, dental and vision plans provided to meet the needs of full and part-time employees and their families.
  • Generous paid time off that increases with tenure.
  • Tuition reimbursement and continuing education opportunities.
  • Company-matching 401(k) and employee stock-purchase plans.
  • Flexible spending and health savings accounts.

 



Address: ,
Shift: Day Job
Schedule: Full-time
Job ID: 2222010