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VP of Marketing Services

Job Description

About Us:

As a national leader in post-acute care, Encompass Health (NYSE: EHC) offers facility-based patient care through its network of inpatient rehabilitation hospitals. With a national footprint that spans 153 hospitals in 36 states and Puerto Rico, the Company is committed to delivering high-quality, cost-effective rehabilitation. Encompass Health has been ranked by Modern Healthcare as a Best Place to Work, and our Home Office is consistently rated a Best Place to Work by the Birmingham Business Journal.

Benefits:

Enjoy competitive compensation and benefits that start day one of employment, including:

  • Affordable medical, dental and vision plans provided to meet the needs of full and part-time employees and their families.
  • Generous paid time off that increases with tenure.
  • Tuition reimbursement and continuing education opportunities.
  • An employee assistance program for counseling and mental health needs.
  • Company-matching 401(k) and employee stock-purchase plans.
  • Flexible spending and health savings accounts.

 

Position Purpose:

The VP of Marketing Services is responsible for guiding the company's brand strategy and ensuring consistent delivery through brand governance. This position is responsible for managing the company's reputation and driving brand awareness with key stakeholders and audiences, and for directing and coordinating the efforts of the marketing, communications, creative, and print shop teams. The VP is responsible for planning, development, and implementation of all the company’s marketing, communications and public relations both external and internal. This position works closely with investor relations, development and strategy, financial reporting, human resources, the national operations team, regional VPs of business development, hospital business development directors, governmental affairs, and ITG to prioritize and develop appropriate materials and strategic initiatives to help drive business objectives and growth.

This position interacts with national and local media for the company on a proactive and reactive basis in support of the business segments, corporate initiatives and crisis, and can also act as company spokesperson, when appropriate.

***This position must sit in our Home Office in Birmingham, Alabama

Responsibilities & Tasks:

  • Establishes a single process management system to meet needs of internal/external stakeholders.
  • Collaborates cross-functionally to ensure strategy, communication, and messaging alignment.
  • Selects, trains, directs, and motivates professional and support staff to produce high quality work.
  • Possesses skills to take corrective personnel action as required.
  • Creates, develops, and implements long and short-term strategic communications plans.
  • Oversees the company’s brand strategy for consistent brand delivery via brand governance.
  • Manages the brand reputation and drives awareness with key stakeholders and audiences.
  • Oversees and directs efforts of the marketing, communications, creative, and print shop departments • Reports to executive team and steering committee on brand, marketing, and communication initiatives.
  • Reports to executive team and steering committee on annual planning and goal measurement.
  • Prepares, implements, and analyzes budget for marketing, communications, creative, and print shop.
  • Acts as company spokesperson, when appropriate.

Qualifications:

License or Certification:

  • Accreditation in Public Relations or equivalent preferred but not required

Minimum Qualifications:

  • Bachelor’s degree in communications, marketing, or related field required
  • Master’s degree in Communications or MBA preferred
  • Minimum 15 years of experience in a communications/public/media relations role with managerial experience
  • Prior experience in a healthcare environment highly preferred
  • In-depth understanding of marketing communications and the needs of internal and external stakeholders
  • Extensive experience in a management role to design and implement organizational and strategic communication plans
  • Demonstrated written and oral communications proficiency

 



Address: ,
Schedule: Full-time
Job ID: 2231659